June 11, 2025
The Orchestra is Rebellion
Rebel against the endless, relentless stream of advertising. Do not participate in the war for your attention span. Rebel against AI generated playlists, against the wishes of stockholders, against the wishes of overpaid Project Managers or SVPs of Marketing Analytics.
February 16, 2025
Meeting New Audiences Where They Are
Orchestra After 5 has become one of my favorite projects—a chance to introduce major works of the classical repertoire to entirely new audiences. For me, it’s about meeting people where they are, breaking down barriers, and showing them why this music matters.